The conceptual design process is where we refine the form, features, and function of a product. We explore every option; from aesthetics, functionality, size, ect. It’s important not to overlook anything that can be improved and add value. This is our opportunity to analyze all of the fine details that will ultimately come together to make a finished product.



Conceptual design plays a pivotal part in the development process, paving the way for what the product will become.

During the conceptual design phase we have the opportunity to explore and experiment with various ideas, and take a look at the marketplace for what’s already been established. The goal of conceptual design is to create a coherent roadmap that the rest of the product is going to follow.


  • Concept Generation
  • Industrial Design
  • Mechanical Design
  • Electronic Design

From A Blank Canvas

During our design phase, we explore each idea and product in a variety of ways; from 2D sketches, 3D modeling and renderings, to final stage 3D prototypes.

The Right Tools

Nothing is off the table during the design phase. We make sure to explore and test new ideas and concepts through the entire process.

“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world.”

Albert Einstein

“True simplicity is derived from so much more than just the absence of clutter and ornamentation. It’s about bringing order to complexity.”

Jony Ive

As an international firm of  artists, designers, inventors, and engineers, we specialize in a diverse field of  industries.

Once a 3D model of the design is completed, Engineering will test to determine that the product doesn’t contain any flaws, or potential flaws, that can negatively affect the finished product. By the end of our design, testing, and engineering phase, we are confident that the consumer will own a refined and finished product.

If you are interested in learning more about our conceptual design process, contact us today to schedule a complimentary consultation.